How Perfect Your Own Way started

Having worked in the financial industry for the past decade, I often found corporate attire from the mass market to be somewhat monotonous and standardised. To me, fashion is a statement, it is the way to express yourself, so “standardised” is exactly what I did not want. Nevertheless, it has always been a challenge for me find quality fashion pieces that would allow you to be stylish, chic but also professional and “ready-for-business” at the same time (without needing to tap into the world of haute couture).

As a Vietnamese person living in London for the past 16 years, I have the privilege of being a part of two worlds, so I often turned to my home country for these rare finds.


Blouse by Duong Nguyen (available to preorder from Jan 2019)

Today, with Perfect Your Own Way, I want to attempt to create a bridge between Asian designers and the Western markets and bring these unique “twists to the conventional” to you.

I know how a good and suitable piece of clothing can make you stand out and add to the personal projection of your confidence. As someone who has always wanted to foster in the idea of a modern woman who can do it all and be stylish at any time of day, I created Perfect Your Own Way as the space where I can curate fashionable  and unique pieces for you: women of today, women of versatility, women with confidence to be themselves in any situation, women who know that they are perfect, in their own ways!

It means the world to have your support, thank you!


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"You are perfect, in your own way"